Insights thatdrive yourcompanyforward.
After 19 years leading data science and analytics in video games, financial services, and Big Four consulting, I now bring that same rigor to you. I provide the research, strategy, and modeling you need to make decisions with clarity and confidence.
Book a call (opens in a new tab)
Thirty minutes, free. No pitch.
Background
Having spent two decades leading analytics for global brands and AAA games, I’ve mastered the art of turning raw data into clear, actionable strategy. I now bring this experience to you, providing the same high-velocity research and modeling I once delivered to publishing and studio leadership at EA and 2K.
- Built and scaled analytics organizations and data-driven product strategies at 2K Games and EA Sports
- Product-market fit: validating your product thesis against player behavior and motivation to sharpen design and go-to-market strategy
- Live services: optimizing player retention, monetization, and user acquisition at a scale of millions of daily users
- Actionable forecasting: modeling that holds up to executive scrutiny and guides multimillion-dollar investments
- Applied AI: separating the hype from the ROI to deliver tools that organizations can use
- 28titlesshipped across two AAA publishers, 2K Games and EA Sports.
19 years at 2K Games, Electronic Arts, Capital One, and Deloitte. Credited on 28 titles including:
Work with me
Whether you need a tactical sprint, help unblocking a launch, or a recurring advisor to guide your product strategy, I plug into your team to turn data into competitive advantage.
Four ways to work together.
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Sprint
You have one clear problem and you want it solved. I build it, document it, and hand it over to your team.
Telemetry design, a launch war-room dashboard, or a competitive teardown.
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Retainer
Your team has the people, but you need a senior expert to stress-test your strategy.
Board deck reviews, build-vs-buy analysis on AI vendors, and KPI sanity checks.
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Head of Data (Fractional)
You have no data roadmap or vision. I define the strategy, the hiring plan, and the metrics your leadership team runs on.
The data roadmap for a new title, hiring your first analyst, or reviewing AI spend.
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Ad Hoc
You’re not sure what is blocking your numbers, or where to start.
A diagnostic read on why retention dropped, or a ‘fix this first’ plan.
My core capabilities
Across all engagements, I bring expertise in:
Product and player insights
- Product-market fit
- Competitive positioning
- Player segmentation
- A/B testing
- Sentiment analysis
- Churn prediction
- FTUE and onboarding analysis
- Core loop and feature prioritization
Commercial and live services
- Commercial forecasting
- Engagement and monetization
- LTV modeling
- Measurement frameworks
- Live ops cadence
- Greenlight and investor pitches
Launch, platform, and team
- Data launch readiness
- Launch strategy
- Real-time analytics
- Machine learning from roadmap to production
- Applied AI and conversational analytics
- Self-serve reporting
- Data org design and hiring
Rather write first? Send me a note.
How I work
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Intro call.
Thirty minutes, free. We strip away the jargon to find the actual problem. We define the specific goal, the constraints, and whether I am the right partner to bridge the gap.
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Defined scope.
A one-page summary with accompanying details. We define what we’re building, what ‘done’ looks like, and the timeline. No corporate red tape: just clear expectations so we can start.
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The build.
I advise and I execute. You see the work as it happens: daily updates, live models, and functional reporting. I iterate in the open so you are never surprised by what comes next.
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Built to last.
I don’t leave you with a PDF deck that collects dust. Everything I build is documented, production-ready, and fully owned by your team. We decide the next step, or I finish the job.
Let’s talk
Book a call
Thirty minutes, no strings. Bring your biggest problem and we’ll talk it through live. You’ll leave with a first read and a straight answer on whether we’re a fit.
Pick a time (opens in a new tab)Prefer writing?
Send me a quick overview of what you’re tackling. I read every one and will get back to you.
Or email [email protected].
Writing
My thoughts, experiments, and learnings on everything from AI to parenting two tween boys.