Insights thatdrive yourgameforward.
After 19 years leading data science and analytics in video games, financial services, and Big Four consulting, I now bring that same rigor to you. I provide the research, strategy, and modeling you need to make decisions with clarity and confidence.
Book a call (opens in a new tab)
Thirty minutes, free. No strings.
2K Games and EA Sports
Background
I’ve spent the past two decades leading analytics for global brands and AAA games. I now bring that expertise to you, providing the same high-quality research and modeling I once delivered to publishing and studio leadership at EA and 2K.
- Built and scaled analytics organizations and data-driven product strategies at 2K Games and EA Sports
- Product-market fit: validating your product thesis against player behavior and motivation to sharpen design and go-to-market strategy
- Live services: optimizing player retention, monetization, and user acquisition at a scale of millions of daily users
- Actionable forecasting: modeling that holds up to executive scrutiny and guides multimillion-dollar investments
- Applied AI: separating the hype from the ROI to deliver tools that organizations can use
- 28titlesshipped at 2K Games and EA Sports.
19 years at 2K Games, Electronic Arts, Capital One, and Deloitte. Worked on 28 titles, including:
Services
My core capabilities
Across all engagements, I bring expertise in:
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Player insights
Learn who plays your game, why they stay, and where they drop off.
- Telemetry and playtest design
- Player research and segmentation
- Core loop and feature priorities
- FTUE, retention, and sentiment
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Market and commercial intelligence
Find out whether your game has a viable market, and where it can win.
- Concept tests and product-market fit
- Market sizing, comps, and teardowns
- Forecasts, pricing, and wishlists
- Publisher and investor diligence
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Launch and live ops
Time the launch, reach the right players, then keep them coming back.
- Game economy and progression
- KPIs, measurement, and A/B tests
- UA, attribution, and ROAS
- Monetization, LTV, and live ops
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Data stack, production, and org
Scale your data operations from first build to millions of daily players.
- Self-serve reporting and data stack
- Machine learning into production
- Org design, hiring, and training
- Child privacy, COPPA, and GDPR
Four ways to work together.
Whether you need a sprint, a launch unblocked, or an advisor on call, I plug into your team.
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Sprint
You have one clear problem. I build it, document it, and hand it to your team.
ExamplesTelemetry design, a launch war-room dashboard, or a competitive teardown.
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Retainer
Your team has the people, but you need a senior expert to stress-test your strategy.
ExamplesInvestor deck reviews, build-vs-buy analysis on AI vendors, and KPI sanity checks.
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Fractional
You need a head of data before you can hire one. I set the roadmap and run the analysis myself.
ExamplesA live game’s economy model, a new title’s data roadmap, or your first analyst hire.
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Ad Hoc
A number dropped and nobody can say why, or you do not know where to start.
ExamplesA diagnostic read on why retention dropped, or a ‘fix this first’ plan.
Every engagement starts with a free discovery call and my first read. It ends with documented, production‑ready work your team owns.
Let’s talk
Book a call
Thirty minutes, no strings. Bring your biggest problem and we’ll talk it through live. You’ll leave with a first read and a straight answer on whether we’re a fit.
Pick a time (opens in a new tab)Email me
Or email shahrum@fletchwork.com.
Writing
Follow my writing on what I’m learning and working on, with a new post every few weeks. Most of it will be about games and the business around them, but sometimes I’ll write about AI or what I’m figuring out (or fumbling!) as a dad to two tween boys.
What 7,300 Next Fest demos say about getting found on Steam
77 of the 100 most-played demos came from the wishlist top 500. I looked at who broke through anyway, and what the AI label does and doesn’t explain.